Day 0, Pre-event

Wed, Feb 26

5:00 -
7:00 PM

Early registration

at Origin Hotel • 2 hours

Day 1

Thu, Feb 27

8:30 -
9:30 AM

Registration and networking breakfast

1 hour

Assorted breakfast pastries and coffee

9:30 -
9:45 AM

Welcoming address

with Matt McGarry • 15 min

9:45 -
10:30 AM

Content strategy of the 1%

with Jay Clouse • 45 min

Email is the driving force behind many of today's top creators – but it goes far beyond a newsletter. In this session, Creator Science founder Jay Clouse will share how today's top creators utilize email as part of their overall content strategy. You'll walk away with clarity on your content strategy for 2025 and beyond.

10:30 -
11:00 AM

Why billions in revenue just shifted to newsletters

with Tyler Bishop • 30 min

For over a decade programmatic advertising has relied on Big Tech for reaching their audience but now that revenue is shifting to publishers with first-party data. Newsletters are leading in position to benefit but most still don’t know how or why. We’ll look at where this money is coming from and how to be in prime location to benefit.

11:00 -
11:15 AM

Coffee and networking break

15 min

11:15 -
11:45 AM

The best podcasting growth hacks to grow your show

with Chris Hutchins • 30 min

Breaking down dozens of tactics for podcast growth, including how to leverage a newsletter to support your growth and time for Q&A.

11:45 AM -
12:30 PM

Lessons from writing and editing 4,000+ newsletters for The Hustle, Axios, and Yahoo Sports

with Brad Wolverton & Kendall Baker, moderated by Matt McGarry • 45 min

Brad and Kendall have pioneered newsletter content and have written and published more newsletters to more readers than almost anyone.

12:30 -
2:00 PM

Lunch and learn

1 hour 30 min

2:00 -
2:30 PM

How to make ad creative that converts for newsletters in 2025

with Alex Cooper • 30 min

Practical tips and insights from millions of subscribers acquired through paid social. I'll be covering our full A-Z process for successful ad creative, the exact ad formats that are working right now and how to produce ads faster and smarter with the help of AI.

2:30 -
3:00 PM

How to drive $50M in business with YouTube

with Ryan Hashemi • 30 min

YouTube isn’t just for views—it’s a revenue machine. Learn the framework that enables content to drive $50M+ in business, and learn how you can do the same by creating videos that captivate, convert, and compound over time.

3:00 -
3:15 PM

Coffee and networking break

15 min

3:15 -
4:00 PM

4 flywheels you need to build a million-dollar newsletter

with Nathan Barry • 45 min

Learn 4 essential flywheels to scale your newsletter with less effort and greater results. We’ll cover content creation, distribution, social growth, and reinvestment—so your newsletter grows sustainably and outlasts you.

4:00 -
5:00 PM

Networking reception

1 hour

7:00 -
8:30 PM

VIP and speaker dinner

1 hour 30 min

Day 2

Fri, Feb 28

8:00 -
9:00 AM

Registration and networking breakfast

1 hour

Assorted breakfast pastries and coffee

9:00 -
9:15 AM

Opening address

with Matt McGarry • 15 min

9:15 -
10:00 AM

10+ tools & tactics to take home

with Steph Smith • 45 min

In this talk, Steph will lay it on the table – sharing some of her favorite tools and tactics that you can take home and use immediately; the same tools and tactics that she’s used to create multiple digital products selling in the six-figures or build a Twitter following of 150k. From fresh AI tools to niche Internet finds, you’ll be guaranteed to take home something new.

10:00 -
10:30 AM

Delighting the reader - nothing else matters on the journey from dozens to millions of readers

with Tim Huelskamp • 30 min

We'll explore how understanding and serving readers drives retention, growth, and a flywheel business model. Topics include reader needs, building with love, MVPs, and retention. Backed by real success and 300K+ monthly growth, this session urges founders to prioritize audience obsession over short-term metrics.

10:30 -
10:45 AM

Networking and coffee break

15 min

10:45 -
11:15 AM

Growth levers the most successful newsletter creators used to hit 50k+ subscribers

with Chenell Basilio • 30 min

We'll walk through the foundations for building a standout newsletter - and the best growth strategies you can implement, from studying dozens of top creators who have grown to 50k subscribers or more.

🔒 VIP-only session, same time as main stage

How to add 200,000+ subscribers per month with paid acquisition

with Ali Qureshi & Erika Burghardt, moderated by Matt McGarry • 30 min

11:15 AM -
11:45 AM

The “paid media arbitrage system” that adds 40,000 quality subs every month – for FREE

with Andy Mackensen • 30 min

Imagine adding 40,000 new subscribers from paid media to your newsletter every single month—without spending a dime. Andy will show you exactly how to make it happen. This proven system unlocks massive growth potential while turning new subscribers into immediate revenue.

🔒 VIP-only session, same time as main stage

Audience AMA with Alex Lieberman

with Alex Lieberman, moderated by Matt McGarry • 30 min

11:45 -
12:15 PM

The future of local newsletters

with Ryan Heafy • 30 min

Join Ryan as he dives into Newsletters-as-a-Service (NaaS), sharing insights on local audience engagement, major media partnerships, and how “pride in place” brands can thrive in the evolving newsletter landscape.

🔒 VIP-only session, same time as main stage

How to create world-class content and communities

with Steph Smith & Sam Parr, moderated by Brad Wolverton • 30 min

12:15 -
1:30 PM

Lunch break

1:30 -
2:00 PM

A fireside chat with James Altucher

with James Altucher, moderated by Matt McGarry • 30 min

2:00 -
2:45 PM

The future of B2B media

with Jenny Rothenberg, Yossi J Levi & Joanna Ericta, moderated by Brian Morrissey • 45 min

2:45 -
3:00 PM

Coffee and networking break

15 min

3:00 -
3:45 PM

Copywriting secrets

with Sam Parr & Neville Medhora, moderated by Matt McGarry • 45 min

3:45 -
4:30 PM

Characteristics of the top 1% email newsletters with live examples

with Alex Lieberman • 45 min

This presentation explores the characteristics of the top 1% email newsletters, highlighting key strategies, design elements, and content approaches with live examples from Brew, StoryArb, and other world-class newsletters to maximize engagement, retention, and conversion for email marketing success.

4:30 PM

Closing remarks

with Matt McGarry •

4:30 -
5:30 PM

Closing reception

1 hour